Cheryl Riley has over 20 years of experience in the public relations industry working with a diverse portfolio of industries. She excels in the art of creative pitching and has secured top tier media placements for clients throughout the U.S to enhance awareness of their specific expertise/products and success stories through feature articles, product placements, on-air interviews and third-party commentary in top tier media outlets resulting in extensive earned media impressions. Cheryl’s ability to develop unique strategies and “hooks,” have ensured the media is responsive, and trust they will receive a relevant story. She highly skilled in understanding news trends and cycles.