Cheryl Riley has over 20 years of experience in the public relations industry working with a diverse portfolio of industries. She excels in the art of creative pitching and has secured top tier media placements for clients throughout the U.S to enhance awareness of their specific expertise/products and success stories through feature articles, product placements, on-air interviews and third-party commentary in top tier media outlets resulting in extensive earned media impressions. Cheryl’s ability to develop unique strategies and “hooks,” have ensured the media is responsive, and trust they will receive a relevant story. She highly skilled in understanding news trends and cycles.
Executive
Jane launched Westgate Communications, Inc., in 2008 to help clients effectively share their story with media, opinion leaders/influencers, customers, prospects, strategic partners, employees, analysts and investors. Jane has 20 years’ experience in global integrated corporate communications, public relations, social media marketing and investor relations. She specializes in “Out of the Box” thinking. Experience includes strategy planning, events, campaigns, memorable stunts and promotions for corporations, agencies and non-profits. Jane has worked with Apple, American Express, Bissell, BSP Pharma, Calvin Klein, Chili Technology, Disney, FidoPharm, JCPenney, Naturex, Nike, Metro-Goldwyn Mayer Studios, Procter & Gamble, Paramount Pictures, Real Food Moms, Sealy, Smartypants Vitamins, Sony Pictures, Stanley Home Products, The Fuller Brush Company, Unilever, Universal Studios, Wachovia, Sealy, Unilever among many others including managing global public relations for international tradeshows; COMDEX, NetWorld+Interop, VON Events, JavaOne, Next Generation Networks and others. Jane is viewed as a “go-to” source for local, regional, national and international media across many industries and regularly places stories, bylined articles and secures broadcast segments with top tier media outlet including ABC, American Baby, Bloomberg Businessweek, Boston Globe, CBS News, CNN, Dr. Oz, Dr. Manny, Forbes, Fortune, Fox Strategy Room, First For Women, Good Morning America, Glamour, Health, Glamour, Los Angeles Times, Marie Claire, Martha Stewart, Motley Fool, New York Times, Psychology Today, Parenting, USAToday, The Wall Street Journal, Women’s Day, Woman’s World and many more (top trades across many industries).
Jennifer has helped manage communications and public relations efforts for the past 12 years, supporting a variety of clients, including NBA’s Charlotte Bobcats, Sealy, Naturex, SmartyPants Vitamins, The Fuller Brush Company, Wachovia Bank and BASF Chemical Corp. Specializing in media relations, product placement and event management. She has secured editorial coverage in national, regional and trade media, including CNN, The Today Show, Bloomberg Businessweek, USA Today, Golf Digest, Good Housekeeping, Ladies’ Home Journal, Woman’s Day, The New York Times, and The Washington Post.
While on the Wachovia team, she helped launch and generate publicity for Wachovia’s savings program, Way2Save, and contributed to the overall success of the program, which won two MarCom awards and generated over 100 million earned media impressions.
Jamie Hoffman is a passionate, driven, marketing communications professional with 10 years of experience driving brand awareness and revenue through strategic marketing initiatives for clients in industries including financial services, luxury furniture, casual dining, transportation, education, health and beauty. With a background in public relations, she has helped her clients attain top-tier media placements in print and online publications including Wired, Huffington Post, Outside, Good, Buzzfeed and MSN, but her focus the past five years has been on developing and nurturing robust social media destinations that have increased brand and product awareness, developed more meaningful connections with customers and gained the attention of social and media influencers. These clients include Fortune 500 companies CSX, Unum Group, SunTrust Bank and Hanesbrands as well as high-visibility brands such as Denny’s and Checkers and Rally’s Restaurants. Last June, she launched an Instagram account for an animal non-profit, which has been named one of Instagram’s most influential accounts.

