Naturex, headquartered in France, is a global leader in manufacturing specialty ingredients for the Food & Beverage, Nutrition & Health and Personal Care Industries. As the maker of Svetol®, a green coffee bean extract, the international corporation was finding it difficult to differentiate its weight loss supplement from all the other options on the market. Westgate Communications was brought on to raise trade and consumer media awareness of Svetol and increase media impressions; increase Svetol customer and US consumer engagement and create events to share the Svetol story with influencers.
Westgate’s focused media outreach secured more than 100 million media impressions in B-to-B and B-to-C outlets, with an advertising value equivalency of nearly $300,000
In addition to media outreach, Westgate proposed, planned and executed an exclusive media tour of Naturex’s New Jersey facility in order to help garner top-tier media interest and editorial coverage. Media attendees gained access and insight into the inner workings of Naturex through a guided tour and expert presentations.