SmartyPants Gummy Vitamins was launched in 2010 by a foursome of parents, entrepreneurs and leading healthcare practitioners. After experiencing explosive growth, SmartyPants sought the help of Westgate Communications to raise its profile in the marketplace, establish awareness with respected media and educate the market on its unique value proposition.
Through aggressive media outreach and development of media materials, Westgate increased exposure and garnered more than 60 million media impressions in both consumer and trade media, including:
- Wall Street Journal
- Dr. Oz Show
- Business Rockstars (CBS Radio)
- NutraIngredients – USA